Call of Duty® returns to its historical roots with Call of Duty®: World War II, a blockbuster experience from Sledgehammer Games. My responsibilities for this launch primarily focused on designing trigger email campaigns for segmented audiences which would in turn link to other landing pages.
The design templates were built to house different types of content that could be dynamically interchangeable. Up to 7 versions of one email could be sent out at one time. The modular design was meant to be interchangeable; giving the user a more customized message hierarchy. The actual content of these messages was to onboard active/new players while acquiring lapsed players.
This concept was to promote the The Resistance: DLC Pack 1 for Call of Duty®: WWII. The ask was to come up with varying ideas of how to introduce new content as propaganda posters. Emails were sent out linking them to a promotional page to get informed and purchase the content pack.
These MOTD's (messages of the day) were designed to keep players up-to-date with new content and to promote sales within the game store. The task included taking game captures, compositing and producing mini ad units that would be displayed within the game.